How To Increase Your Social Media Following Through Emails
Email marketing is a powerful tool in itself, but it is limited. You have to rely on people finding you and opting in to your email list. Where do you go from there, though? How can you further expand the usefulness of each email list member? Thanks to technology provided by the social networks themselves, and your email provider's ability to call on these "widgets," you can expand your territory and followers using your existing list. Think of your current email subscribers as ambassadors. If you tell them something useful, they'll want to share it with others. If you're not taking full advantage of social sharing capabilities, then you're denying yourself market expansion and exposure. You have to make it easy for others to share your valuable information. Here are four ways that you can start increasing your social media following via email.
Like we said, make it easy for your email subscribers to find you. So many people leave out the simple call to action that drives email readers to your social sites. If you let them know where you can be found, then you'll have followers. Simple enough, right? Some companies will also provide incentives for following them on social networks. For example, random prizes are given away to Facebook followers every quarter. Include these calls-to-action if you think it will increase your amount of followers.
By including share buttons, it takes a mere second for someone to go, "I like this! Let me show my other friends!" Now you've just increased your exposure to a market that you may never have been able to encounter otherwise... or at least, not without a solid investment of money. The top four you should include in your email are Facebook's "Like" or "Share" button, Twitter's "Tweet" button, LinekdIn's "Share" button, and Google+ "+1" button. On average, you can receive a 30% higher click-through-rate if you include share buttons in your email, and the more buttons you include, the better. Messages with three or more buttons have a 28% higher click-through-rate than those with just one button.
Within your newsletters or email blasts, include information that Best Sites to Buy Clubhouse Followers would entice others to join your social networks. Show your "Facebook quarterly iPad winner." Let them see that there is secret content that is only exposed to those who follow you on Facebook or Twitter. You have to make it worthwhile for someone to go out of their way and follow or like you. Show them why they should care!
Perhaps one of the least used resources that get the most exposure is your email signature. We spend hours each day writing emails. Why not take advantage and include your social links in your signature?